最新文章_青春励志文章集锦|北京军海癫痫医院
北京军海癫痫医院

您现在的位置: 首页 > 散文精选 > 正文内容

Linguistic Characteristics and Cultural Connotations of Engl - 英语论文 -

来源:清风文学网   时间: 2019-06-15

1 Introduction

English and Chinese shop names that display the generality and peculiarity of the complex psychological activities can be reflected in the similarities and differences between the oriental and western cultures.

According to Shuxiang Lv, only by contrast can we know what is common and what is special. [1] With the approach of contrast, this essay will deal with the shop names from the perspectives of linguistics, psychology and cross-cultural communication to show the linguistic characteristics and cultural connotations of English and Chinese shop names.

2 Traditional Display and Modern Fashion

In the colorful contemporary world, the public’s needs for culture could be generalized in two aspects: to keep the tradition and to pursue the modern f黑龙江癫痫病的治疗方法ashion. Such a cultural tendency is also well reflected in the shop names. “Shop names” is not only a sign system for identification, but also a tool to create a cultural atmosphere by the businessmen so as to appeal to the consumers, stimulate them, and finally drive them to purchase.

2.1 The Traditional Characteristics of Chinese Shop Names

China is an old civilized nation with a deep traditional influence, and the Chinese still prefer to imitate the style of their ancestors. To show their great talent and learning, many people like to weigh their words in pursuit of grace. “Graceful” words with an air of great antiquity in shop names could well cater for people’s psychological needs.

In terms of structure, such “shop names” are word groups consisting of a modifier and 痫病做什么检查the word it modifies, and most of them originate from the ancient poems or allusions, with the core words being “Zhai, Ge, Xuan, Tang, Lou, Ting, Yuan” and so on. [2] For example: Wen Bao Zhai (a stationary store, Wen Bao is the short form for Wen Fang Si Bao―the four treasures of the study: writing brush, ink stick, ink slab, and paper), Gu Yuan Lou (Gu Yuan means one’s native place), Ren He Tang (Ren He: a harmonious state of people living with each other; Ren means people and He means harmonious), Shun He Yuan (a restaurant; Shun He: lucky and peaceful), Cheng Xin Tang (a secondhand shop; Cheng Xin: honest and trustworthy), and Ming Yue Xuan (a restaurant; Ming Yue: a bright moon), and Chun Hao Tang(a restaurant; Chun: spring; Hao: beautiful) All the names mentioned above have their own origination郑州癫痫病能根治吗.

Due to the cultural differences, the Chinese peculiar lexicon usually fails to find its equivalent in western culture, and vice versa. Such a phenomenon is regarded as “lexical shortage in culture”[3] Besides, English shop names are not capable of offering exact equivalents for “Zhai, Ge, Xuan, Tang, Lou, Ting, Yuan”, while often use “shop”, “store”, “restaurant” or “hotel” to name a shop. But such words are often omitted, like in Smith’s, Barber’s, MacDonald’s, Macy’s, Ethan Allen, The Pierre and so on.

2.2 Traditional Features in English Shop Names

What should be pointed out is that some words that reflect British feudal hierarchical concept have left their trace in today’s English shop names, like king, queen, prince, noble, knight, loyal, palace, a freeman and so 石家庄癫痫病专科医院有哪几家on. Shop names constituted by such words are King’s Garden, Victoria’s Secret, Burger King, Diary Queen, Maui Price, Royal Manor, Nobleman’s Food, Knight’s Inn, Church’s Fried Chicken, Hickey Freeman and so on.

百度搜索“77cn”或“免费范文网”即可找到本站免费阅读全部范文。收藏本站方便下次阅读,免费范文网,提供经典小说英语论文Linguistic Characteristics and Cultural Connotations of Engl在线全文阅读。
本文来自:(www.77cn.com.cn) 转载请注明出处!

上一篇: 下一篇:

本文链接:(转载请注明文章来源)

【】

【】

【】

【】

【】

【】

【】

【】

北京军海癫痫医院
北京军海癫痫医院
武汉中际癫痫病医院   武汉癫痫病医院   武汉癫痫病专科医院   治疗癫痫病的医院   治疗癫痫病最好的医院   北京治疗癫痫的医院   癫痫反复发作怎么办   哪里治癫痫病好   癫痫病的治疗方法   癫痫病专科医院   治疗癫痫病的方法   武汉中际医院   武汉中际癫痫病医院正规吗   北京癫痫医院   北京癫痫病医院   郑州癫痫病医院   武汉癫痫病医院   武汉癫痫病医院   癫痫病如何治疗   郑州癫痫病专科医院   武汉癫痫病专科医院   贵阳癫痫病专科医院   癫痫治疗医院   昆明癫痫病医院   武汉癫痫病医院   黑龙江癫痫病医院   西安癫痫病医院   甘肃癫痫病医院   兰州癫痫病医院   西安癫痫病医院   昆明癫痫病医院   武汉癫痫病医院   北京癫痫病医院   湖北癫痫病医院   哈尔滨癫痫病医院   长沙癫痫病医院   湖北癫痫病医院   武汉治疗癫痫的医院  



新华网  人民网  新浪新闻  北京癫痫医院排名  39健康  心里频道  郑州癫痫医院排名